It boasts a monthly active user base of more than 600 million, and on top of that, has one of the highest engagement rates of any social media platform. (entrepreneur.com)
Its monthly active user base just hit 300 million, making it an attractive platform for advertisers. (inc.com)
If your system doesn't have a very active user base, as previously mentioned, it isn't going to appeal to said third parties. (playstationenthusiast.com)