"Actual buying" refers to the process of making a real purchase or transaction, where money is exchanged for a product or service. It means physically obtaining or acquiring something by paying for it. Full definition
Don't fall into the trap of using generic sales processes that may not reflect your customers» actual buying process. (entrepreneur.com)
Additionally, if you look at actual buy and hold small cap fund returns (like Vanguard's NAESX from 1960 onward) or DFSCX since inception, small caps have only slightly outperformed large caps on a geometric return basis by 1.0 % since 1960s and microcaps have only slightly outperformed large caps since 1982 by 1.0 %. (aswathdamodaran.blogspot.ru)