Here are few actual headlines that went viral during the election season: «Pope Francis shocks world, endorses Donald Trump for president»; «FBI agent suspected in Hillary email leaks found dead in apartment in murder - suicide»; «Pence: Michelle Obama is the most vulgar First Lady we've ever had». (relevantmagazine.com)
You may be thinking that I'm fooling around but these are actual headlines taken from some of the most popular dating sites on the Internet. (myintimcity.com)
We typically create a url with a keyword phrase, then we can go ahead and change the actual headline on the post and the SEO / FB headline as needed, without needing to touch the url. (blog.bufferapp.com)