«MARKETING» or «PUBLICITY» - Note that some marketing and publicity services offered by publishing services companies are just listings someplace, not actual pitches of your book. (thebalancecareers.com)
Most people who get the attention of the business tycoons on Dragons» Den have to make an actual pitch on the show. (canadianbusiness.com)
In both cases, we focus on using Twitter as a PR tool to reach out to journalists who cover the space, interact with them, get on their radar and prime them for when we send an actual pitch. (contentfac.com)