(3) regulatory policy to keep the prices charged by natural monopolies such a railroads, power and gas companies in line with actual production costs plus normal profit. (michael-hudson.com)
He also pointed out that the actual production cost of a Bugatti Veyron car was GB # 5 million, but was sold to customers for just GB # 1 million. (en.wikipedia.org)
But anyway, this Kickstarter thing was new to me and it made me think more of an advance than actual production costs. (kaitnolan.com)