For a growing small business it is very crucial that they pay more attention to actual task of business rather than in administrative work. (smallbusinessesdoitbetter.com)
Next, we'd like to get people to use it for actual tasks, see what issues arise, and evaluate usability. (goodereader.com)
Overall, it's an interesting evolution of the traditional app - home - screen model, which seems to put the focus on actual tasks rather than individual apps. (9to5google.com)