As part of that price, you also can use an online ad management system — with upgrades for an extra cost. (realtormag.realtor.org)
That means your entire ad management team should have access to the system to see traffic reports, updated ad sales information, and planned run dates. (inc.com)
This slide deck from Ad Espresso (a Facebook ads management tool) does a great job explaining the differences between types of social media ad placement, particularly on Facebook. (entrepreneur.com)