This year, more brands are holding back their ads to preserve the element of surprise rather than posting them online in advance of game day. (fortune.com)
You've got to make 172 twice a week in advance of a game. (sbnation.com)
That's why brands post their ads — as well as short teasers, extended versions, and trumped - up «censored» versions — well in advance of game day. (canadianbusiness.com)