Make sure everybody on your team and among your contractors knows what they can and can not speak about publicly in advance of the sale announcement. (elementgroup.com)
Social media tends to be more immediate so it probably would be too much to announce the sale to your connections this far in advance of the sale. (authorimprints.com)
This means taking steps so that when people are searching for your name (in advance of a sales meeting, say, or a job interview) or looking for someone like you with your experience and expertise, your name shows up in search results. (entrepreneur.com)