The phrase "advertised fare" refers to the price or cost that is shown or promoted to the public for a particular product or service, typically through advertisements or promotional materials. Full definition
Then he dives into airline frequent flyer programs, as well as the way airlines advertise fares that do not include all associated fees because no transparency is required. (petergreenberg.com)
Under DOT's recently adopted consumer rule that enhances protections for air travelers, carriers will be required, among other things, to include all government taxes and fees in advertised fares beginning Jan. 24, 2012. (transportation.gov)
Similarly, Southwest's signature $ 49 sale fares do not show up in the carrier's list of advertised fares for several other markets that commonly see them. (cnbc.com)