Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks and conversions. (entrepreneur.com)
As an employer, you need to be able to assess the effectiveness of job advertising channels in order to allocate resources to the best performing recruiting tools. (blog.simplyhired.com)
Basically, we've shifted a big chunk of our marketing budget to paying our good customers instead of advertising channels — no TV or print ads. (mangomoney.com)