The phrase "advertising dollars" refers to the money that businesses or organizations spend on promoting their products or services through various advertising methods. Full definition
The social networking giant pulls in billions of advertising dollars at a time when more traditional news publishers are scrambling to boost their online ad revenues. (fortune.com)
Once you fully understand the features and compare them, you can make an informed decision on which social platform you should spend advertising dollars on to build your presence. (connect.homes.com)
Big insurers, having spent billions in advertising dollars to convince consumers that their insurance is cheaper than the other company's, may not embrace the comparison model. (nytimes.com)