Your cost per customer acquisition is derived by dividing your current marketing and advertising expenses by the number of new customers you've acquired. (entrepreneur.com)
Marketing and advertising expenses help to cover promotional activities such as product giveaways, coupons, rebates, print and Web advertising, radio placements and commercial placements. (bizfluent.com)
Along with that, came media advertising expense and the need to assure huge profits for their share holders and support business management overhead which was not previously a part of health care. (religion.blogs.cnn.com)