The phrase "affinity partners" refers to organizations or companies that have formed a special and close relationship to work together. They cooperate because they have similar interests or goals. Full definition
As affinity marketing becomes more mainstream in real estate operations, prospective affinity partners become more astute — and demanding. (realtormag.realtor.org)
Getting affinity partners to take share your advertising costs. (realtormag.realtor.org)
As affinity marketing becomes more mainstream in real estate operations, prospective affinity partners become more astute. (realtormag.realtor.org)