By 1990, No Fear had emerged as the leading marketer of alternative sports - and - lifestyle products. (canadianbusiness.com)
He's also focusing on alternative sports venues, like broom ball and disc golf — an event where players try to fling Frisbees into basketball hoops along a simulated golf course. (articles.chicagotribune.com)
But that success wasn't sustainable, and as the popularity of alternative sports began to wane, sales of No Fear products fell almost as quickly as they had risen. (canadianbusiness.com)