Ambush marketing refers to a strategy where a company tries to advertise or promote itself at an event without actually being an official sponsor. It's like sneaking in and promoting your business without permission. Full definition
But perhaps the most effective way for sponsor companies to reduce the effectiveness of ambush marketing tactics is to promote their involvement effectively. (inc.com)
Two lawyers from the organising committee of the London Olympics have been shadowing the torch on every step of its journey across the UK to prevent ambush marketing on behalf of unlicensed products, an international official has revealed. (theguardian.com)
Ambush marketing tactics include sponsoring the media coverage of an event rather than the event itself, sponsoring a subcategory of an event, sponsoring individual athletes or teams involved in an event, or planning advertising to coincide with the event. (inc.com)