«Traditional methods of anonymization from commercial entities, such as the use of patient identifiers, have also become more of a problem with the amount of data available about individuals - there is of course an entire industry in vendors matching records retroactively.» (scientificamerican.com)
If your vendors are operating in the EU or serving customers there, they'll also benefit from anonymization engines to maintain compliance with data protection regulations, which can make system development more difficult, or risk hefty fines and potentially worse. (infoworld.com)
«All the evidence we have seen piling up over the years showing the strong limits of data anonymization, including this study, really emphasizes the need to rethink our approach to privacy and data protection in the age of big data,» said de Montjoye, who was not involved in the project. (sciencedaily.com)