Unless of course it's about building anticipation for the film. (laineygossip.com)
The thought of watching the writing come to life on the screen is enough to make me cringe and want to crawl out of my skin... so the fact that this entire week has been a celebration of anticipation for the film on The Today Show (my morning must - watch) has made me roll my eyes a little too much. (apieceoftoastblog.com)
«The Palme d'Or win opened up a lot of doors with the press, festivals and exhibitors, so there was great anticipation for the film in advance of its North American bows at Toronto and the New York film festivals and has given the film some great momentum in the awards race as well,» said Cowal. (deadline.com)