If you have a personal connection with anyone in the company, it's a good idea to mention it in the opening paragraph. (myperfectresume.com)
If you don't know anyone in a company you really like, join associations, and established groups of like professionals. (resumeprofessionalwriters.com)
Also, many technical resumes are reviewed by a human resource professional before they reach anyone in the company who has a real understanding of the technical language included in your resume. (careerchoiceguide.com)