The main purpose of having a newsletter is to help your customers associate your company with the product or service they need. (smallbusinessesdoitbetter.com)
While many associate these companies simply with their namesake flagship brands, they also compete in sports drinks and other diverse categories. (getrichbrothers.com)
Even if they do not immediately visit your site they will now begin to associate your company with the content subject. (business2community.com)