I think it reminds him of sea & sand filled vacations, and all the great associated memories. (experimentalepicurean.com)
All the exercises in the book are designed to prompt specific memories... which can further prompt associated memories and other stories. (sherrysnider.com)
Most of those foods bring back memories of special times with family, playing outside with neighbors or visits to my Grandma's house, but my own children (hopefully) won't associate these memories with brightly colored foods. (wellnessmama.com)