The air holiday packages shown are ATOL protected by the Civil Aviation Authority. (experiencetravelgroup.com)
Given that consumers often assume that unregulated providers have such protections there is a theoretical case that advertising protections in the regulated sector may bolster their businesses because consumers become aware of the need for the legal equivalent of ATOL protection. (remakinglawfirms.com)
Please note not all items are protected by ATOL but they may be protected by some other means such as Airline Failure Cover. (crusadertravel.com)