Instead, the new HTC U Ultra has been introduced at a dedicated event, which received the full attention of the press. (news.softpedia.com)
It's a fabulous way to generate interest in your book, get the attention of the press, and get a direct feel for how people view you and your book. (entrepreneur.com)
A good product shot can sell your product, make it desirable, build your brand and reputation, give you content to post on social media, get people sharing your work and talking about you (which in turn will help your ranking on Google and other search engines), enable you to build a dedicated fanbase, and catch the attention of press and bloggers. (blog.folksy.com)