This accessibility through different routes also means it is a more attractive career path for pupils that would not normally consider university. (educationbusinessuk.net)
This means raising the status of the profession — making it a more attractive career option for both men and women. (fatherhoodinstitute.org)
But, as history shows, goal - oriented research organizations, whether run by government or industry, can produce both brilliant science and attractive career opportunities. (sciencemag.org)