"Author brand" refers to how an author presents themselves to the world, including their unique writing style, themes, and overall image. It is similar to a reputation that helps readers easily recognize and connect with the author. Full definition
The lower - priced books are building author brand faster. (goodereader.com)
Nowadays the bulk of author brand building happens online, but in - person contacts can provide opportunities to support your virtual efforts. (selfpublishingrelief.com)
So if readers were asked to describe your personal author brand in a few words or phrases, what would they say? (authoru.org)