"Author presence" refers to the level of visibility and influence an author has in their field of work. It indicates the extent to which an author is recognized, respected, and acknowledged by others in their industry. Full definition
In fact, some budget - conscious authors could even use it as their primary author presence on the Internet (although not recommended as an author website substitute). (authorimprints.com)
A better question is to ask: Do you think that you can tackle book and author presence without social media? (authoru.org)
Key suggestions for your online author presence including your website, blog, and social media platforms. (bookbaby.com)