This price issue actually includes the lack of control over the pricing, which many independent authors cite as one of the main reasons they first opted to self - publish. (goodereader.com)
Hybrid authors cite good reasons for self - publishing and for sticking with traditional publishers. (jprof.com)
When asked the reason for taking the indie publishing path, authors cited greater revenue as their primary reason followed by greater product control. (blog.marieforce.com)