Phrases with «badge engineering»

"Badge engineering" refers to the practice of taking a product made by one company and giving it a different badge or logo to sell under a different brand. In simpler terms, it means labelling a product as if it was made by one company, even though it was actually made by another company. Full definition

badge engineering

Sentences with «badge engineering»

The car is an example of what is known in the industry as badge engineering, wherein one car is given subtle detail changes and is sold under numerous brand names. (articles.orlandosentinel.com)
Like the Subaru - engineered Scion FR - S, the 2016 Scion iA is an example of badge engineering done the right way. (automobilemag.com)
Under an unsuccessful model sharing arrangement that was part of the Hawke Labor government reforms in 1989, which saw the formation of the United Australian Automobile Industries alliance between Holden and Toyota Australia, the latter began selling badge engineered versions of the VN Commodore manufactured by Holden. (en.wikipedia.org)
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Phrases with «badge engineering»

Sentences with «badge engineering»

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