So this is sort of an isolated lunch bag type of cooler where you can put in your freezer packs. (pregnancymagazine.com)
All you really need are six essential bag types, one of each if you're keeping it minimal, to have on hand for every occasion. (thefashionspot.com)
While personally, I prefer backpack diaper bags, I think this is a great option for anyone looking for a tote bag type of diaper bag. (experiencedmommy.com)