"Ballot language" refers to the wording or content of an official voting document, typically a ballot or questionnaire, that allows people to cast their votes or opinions on a particular matter. Full definition
As a result of the episode, lawmakers have called for reforms in how ballot language is written for constitutional amendments. (nystateofpolitics.com)
But when asked about the issue without the positive ballot language, voters were evenly divided over the issue. (nytimes.com)
Anti-gambling groups in New York spent very little to stem the tide of the pro-casino effort, but they point to what they saw as tilted ballot language before voters. (nystateofpolitics.com)