This concern about conflicting interests is well rooted in behavioural psychology. (slaw.ca)
There is an emphasis on creativity, innovation and using simple behavioural psychology to create change. (educationmattersmag.com.au)
«Extinction», in the lingo of behavioural psychology — meaning to omit to reinforce an offending behaviour until it goes extinct from the lack of reinforcement — may be a shrewd move. (blog.politics.ox.ac.uk)