You could argue that indie authors are more desperate — they don't have big marketing campaigns so they need to use any little hack and advantage they can find. (creativindie.com)
These men then launched one of the most successful and biggest marketing campaigns in history to villainize lard. (naturaeclinic.com)
EA is doing big marketing campaigns on the street, the internet and on television as well to get the word out. (thatvideogameblog.com)