The phrase "big sell" means trying really hard to convince someone to buy or believe in something, often using persuasive tactics or exaggerated claims. Full definition
The jumbo design and simple interface are also big selling points for parents. (wetheparents.org)
Recent graduates This format will allow you to highlight your skills and your education, which are probably bigger selling features than your work experience at this stage in your career. (careerchoiceguide.com)
The jumbo design and simple interface is also big selling points for parents. (wetheparents.org)