And since they're relatively cheap to run it's much less dependent on big sponsors and audience than mainstream series. (evo.co.uk)
The sponsored star gains financial benefits, which could prove to be an alternative income source, especially with increasing numbers of big sponsors reducing the scope of their activities. (financemagnates.com)
Although the small Silverstone - based outfit do an excellent job on such a small budget, in order for the team to challenge the top three it needs to expand - something it can only do with more big sponsors. (wtf1.com)