That includes figuring out how to keep people on as bike share users once they've accessed a discounted membership. (betterbikeshare.org)
One component of doing that may be to get better at truly capturing information about bike share users. (betterbikeshare.org)
Another interesting bike - share development: How to rent helmets to bike share users in cities with helmet laws is a thorny problem that may be holding back some U.S. systems. (treehugger.com)