The phrase "blogging game" refers to the activity of creating and maintaining a blog. It involves regularly writing and publishing content on a specific topic or interest. Full definition
If you're in the travel blogging game for the long haul, don't go for the easy money if there isn't a value offering in it for your readers. (theprofessionalhobo.com)
So I haven't been in the fashion blogging game very long. (nightchayde.com)