The phrase "booth visitors" refers to people who come to a specific area or space, typically at an event or trade show, to see or learn about a company's products or services. Full definition
Lawyers will often spend more time discussing what to hand out at a booth than what to discuss with booth visitors. (slaw.ca)
We had about 20 % more booth visitors to meet our team and discuss the latest packaging solutions compared to PACK EXPO 2017 in Chicago. (packagingstrategies.com)
Some ideas include using a projector to show a product reel, allowing booth visitors to sign up for your mailing list using a tablet, or giving quick demos or lessons of your software on a rented laptop. (littletechgirl.com)