By the way, all these disclaimers are in a tiny statement at the bottom of the ad following an asterisk... but there is no asterisk next to the prices to indicate that it isn't the real price. (yellowpages.com)
So, a quick examination of the display ads in RT which show book covers by more than one author generally include a phrase at the bottom of the ad which goes like this: (kriswrites.com)
The company he heads, U.S. Money Reserve, may sound like U.S. Mint, but it is an unrelated, private company, as readers can see in the fine print at the bottom of the ad. (moneysense.ca)