Make it unique to your company, make it memorable and, just for fun, imagine it on the bottom of a coat of arms. (canadianbusiness.com)
They were often simple because they had to fit across the bottom of a coat of arms, and they were long - lasting because they reflected a group's deeper values. (canadianbusiness.com)
I used basic closet items like my skinny black pants and striped top as the base, then went on to add hero / statement items which included the outerwear which adds another layer and a little something extra (the flare and cut of the bottom of this coat are so unique!) (zoewithlove.me)