A "bounty program" is a reward system where individuals are given incentives or rewards when they complete a specific task or achieve a particular goal. Full definition
As part of bug bounty programs, companies offer cash and other rewards to security researchers or so - called white hat hackers who break into their computer systems and find security holes. (fortune.com)
There's also a $ 100,000 bug - bounty program for anyone who gets in touch with the company to point out a security flaw. (tomsguide.com)
Companies making use of bounty programs is not new. (dazeinfo.com)