It is a new trend that these store brand formulas are trying to keep up with all of the latest trends that we see in the big name formula brands. (verywellfamily.com)
Neither kid tolerated generic formula well, so for the short time we used it, both were on name brand formula. (phdinparenting.com)
I've seen store - brand formulas on the shelves next to the big - name brands, and they're less expensive. (parents.com)