The phrase "brand impression" refers to the overall perception or image that people have about a particular brand. It's what people think or feel about a brand based on their experiences, interactions, and exposure to it. Full definition
Your users are going to be engaging with your software regularly, so how they interact with your software may help them form a stronger brand impression. (audiencebloom.com)
Here's a look at how you can improve these brand assets to create a positive brand impression and attract more active and passive job candidates. (blog.simplyhired.com)
It's a venue that allows us to show our personality and make a good brand impression. (sema.org)