"Brand prestige" refers to the high status or reputation that a brand has attained in the minds of consumers. It signifies that the brand is well-regarded, trusted, and seen as a symbol of quality, luxury, or excellence. Full definition
Ironic, yes — but it shows the importance of brand prestige in the minds of some Asian consumers, no matter their politics, ethnicity, or income. (fortune.com)
Maybe those cars don't have the same brand prestige as a Mini, but the BMW 228i and Mercedes - Benz CLA250 do and then some, and you could have either for the same price as this Mini Cooper. (automobilemag.com)
We're skeptical about this reasoning, because historically companies have solved this problem the other way around, investing in a flagship vehicle to restore brand prestige and letting that be the seed sown for the future. (automobilemag.com)