With most of these major brands sponsoring schools and a few of them previously sponsoring coaches, this was bound to happen. (sbnation.com)
Industry giant Toshiba is the lead brand sponsor of SkillFRIDGE, the national refrigeration, air conditioning and heat pump competition which forms part of the WorldSkills UK portfolio, a government led initiative designed to champion apprenticeships and technical skills development programmes. (education-today.co.uk)
Sports marketing experts see the platform as a way to soften the image of sometimes crude players, and there are also opportunities for brand sponsors to learn about their audience. (canadianbusiness.com)