The phrase "brand umbrella" refers to a situation where a single overarching brand encompasses or covers multiple products or sub-brands. Full definition
This can be difficult with dozens or sometimes hundreds of independent agents working under the same brand umbrella. (rismedia.com)
New photos show Trump - branded umbrellas shielded guests at the wedding of former New York City Mayor Rudy Giuliani's son, Andrew, a likely unintentional corporate tie - in on a big day for one of the president's biggest defenders. (nystateofpolitics.com)
However, Ralph Lauren and Burberry, which, like Armani, operate at several price tiers and have consolidated many (but not all) of their labels under a single brand umbrella in the past few years, have yet to see tangible results from these decisions. (businessoffashion.com)