A "branded resume" refers to a job resume that is customized and tailored to showcase a person's unique skills, experiences, and personal brand in order to make a strong impression on potential employers. Full definition
I write branded resumes for senior professionals that make their applications easier and more successful. (careerimpressions.ca)
Below I have provided an example of how to write a personally branded resume title and tagline using a Senior Product Engineer position title. (resumesbyjoyce.com)