Well, first of all, this is brilliant marketing for you because people who don't buy your book might still go to your website and maybe get your free download. (booklaunchers.com)
It's kinda brilliant marketing if you think about it. (singleroots.com)
A few years ago, ambitious writers sparked the indie publishing revolution, a war fought with words on an electronic page and brilliant marketing rather than bullets. (joelgoldman.com)