Since Patrón has a very broad consumer base, Applbaum says it's difficult to generalize about their rate of adoption with innovative, early stage technology. (fortune.com)
They'd often debut Spanish - language ads to win over consumers who are already familiar with the brands, before going on to launch ads in English to appeal to a broader consumer base. (fortune.com)
When the national income is shifted from the broad consumer base to the very wealthy, the broad consumer base has less to spend, so the economy lags. (religion-online.org)