The site has a very broad target audience: upon registration, almost every country is present. (dating-sites.bestreviews.net)
Having broad target means that there are already people who have built assets who can help you greatly. (marketingforwriters.com)
Even if you have an offer that's converting, you still want to look for ways to scale out into broader targeting groups, have longer lasting power and build a community of raving fans and followers along the way. (entrepreneur.com)