To his shock and awe, he witnesses the most horrific and brutal killings of families, one being the exact family whose house he just moved his family into. (fatmovieguy.com)
Each kill adds more time to the clock; the more brutal the kill, the more time is added. (playstationlifestyle.net)
There's even a skill you can unlock which rewards you for close up brutal kills. (wolfsgamingblog.com)